Black Friday’s Sales and Stereotypes Setting New Standards



Featured Photo: News Cult

By: Emily Morris          Monday, November 26

Black Friday introduces unexpected new statistics this past Friday including who turned out for the sales and what sales were the true door-busters.


Men Break Black Friday Stereotypes:


The timeless tradition is taking a twist each year: increasingly overlapping Thanksgiving and the persistency of customers to leave with the latest and greatest item. This year the highlighted trends revolved around gender and prices though.


Consumer advocate, Jennifer McDermott, said, “While stereotypes might have you thinking that women are more likely than men to shop ’til they drop, slightly more men say they’ll brave the crowds to hunt for deals this year.”


Seventy-seven percent of men confirmed they would be participating in either Black Friday or Cyber Monday, compared to only 71 percent of women. Although this is only a 6 percent gap, men prepared a much loftier budget, almost double what women prepared. The average male shopping spree allocated $626.44, while women only spend an average of $342.50, according to The Finder.


These ranges are minimal compared to the roughly $23 billion spent totally on Black Friday though (CBS News). The amount spent has increased by millions since last year’s nationwide day of spending. Perhaps this is due to the growing interest from men to try out the shopping event.


Black Friday’s Deals and Disappointments:


What could be different between the years though? The change in shopping results is most likely due to the items sales were focused on. Electronic and small appliances offered the best bang for your buck according to Sara Skirboll, a shopping expert from Retailmenot. Additionally, some stores presented intriguing deals on winter clothing.


Looking at that list of favorite deals, there are some traditional Black Friday goods that are not present though. The best prices on toys, for example, will not be available until a couple weeks out from Christmas, which could make some shoppers run the risk of a low supply of toys. Furniture also has not reached its minimum price; new furniture usually arrives in January, making February the best time to look for furniture (WXYZ News).


Even with the exceptional prices on Black Friday and the anticipation of the tradition, not everyone will be happy with their shopping experience. The Finder reports that 52 percent of shoppers will experience regret about some purchase they made, accounting for roughly $132.7 million of second-guessing. With Christmas just around the corner, less than a month away, many shoppers will sprint to finish up gift shopping.